I realized that there is a new wave of buzzwords coming on. Here is my very small dictionary:
behavioral targeting – targeting ads based on user's patterns
taking an action on app – interaction but not installing social app, like in new Facebook profile
social advertising - accelerated distribution of news about user actions beyond organic content
soc ads - ads that use social graph
soc ads (alt)- advertising on social media
integrating branding – using brand names/logos to advance applications
social shopping - making buying descriptions based on friends opinions
"buzzword compliance" - using all of the above in speech or writing
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