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Showing posts from May, 2010

Lessons from Social Gaming Summit

Many good presentations here. Two that are stand out of the crowd are from MyYearBook and Kontagent.

MyYearBook Ideas

Games Should Advance What Site is AboutPlay games within streamOpening doors for 3-rd party developersAnyway games are popular for 6-8 mth except “platform” gamesGame promotionViral channels “promotions”, a way to present apps:Bulletin boardIn-stream gamesAction Items (below user profile picture)NotificationsProfile Box (badges, etc)Metrics for Social Games (presentation from Kontagent)
Trend Observation: From Viral Analytics early on to User Lifetime Value vs External User acquisition so Retaining engagement is important!

Key matrix to use these days for social apps:
1. Entry event distribution (why and how users get back to the system). More ways to incentivize entries
2. # Outbound messages/Users
3. Viral messages/Conversion (clicks per post)
4. Virality (K-factor) on FB it’s max at ~.5 these days
5. Engagement (time on site, #times user play, #user actions)
6. Exit event dis…