Skip to main content

Lessons from Social Gaming Summit

Many good presentations here. Two that are stand out of the crowd are from MyYearBook and Kontagent.

MyYearBook Ideas

  1. Games Should Advance What Site is About
  2. Play games within streamOpening doors for 3-rd party developers
  3. Anyway games are popular for 6-8 mth except “platform” games
  4. Game promotionViral channels “promotions”, a way to present apps:
  • Bulletin board
  • In-stream games
  • Action Items (below user profile picture)
  • Notifications
  • Profile Box (badges, etc)
Metrics for Social Games (presentation from Kontagent)
Trend Observation: From Viral Analytics early on to User Lifetime Value vs External User acquisition so Retaining engagement is important!

Key matrix to use these days for social apps:
1. Entry event distribution (why and how users get back to the system). More ways to incentivize entries
2. # Outbound messages/Users
3. Viral messages/Conversion (clicks per post)
4. Virality (K-factor) on FB it’s max at ~.5 these days
5. Engagement (time on site, #times user play, #user actions)
6. Exit event distribution (mindset of user when they leave app, indicate potential problems)
7. Retention (revisit rate), measure of engagement. %% users come back in week-by-week bases 8. Lifetime network value revenue_per_user/(1-K)
9. Conversion to Paying Users
10. Avg revenue per Paying User

My Side Note: Advertising should be used for acceleration of successes and should feed from analytics. If detected that app is doing particalually well in some age/gender/area/channel – ads should be (auto) targeted to this area.


Popular posts from this blog

Posting to FaceBook feed using Graph API

Graph API was announced at F8 with a promise to dramatically simplify the FB API. I checked the read access over the new interface during the presentations and to my big surprise it worked flawlessly and from the first time. When I tried, JSON-formatted info about the FaceBook page was returned (as expected).
Then I tried OAuth 2.0 way of accessing the API to post a message to the feed. And to my even bigger surprise it worked too!
Here is what you need to do to access Graph API over OAuth: 1. Create a FB app, store app properties to a file:
$appkey='7925873fbfb5347e571744515a9d2804'; $appsecret='THE SECRET'; $canvas=''; 2. Create a page that will prompt user the access permission (I am prompting for the publish_stream and offline_access permissions at the same time)
// require'settings.php';
$url=""; $url.=…

Developing Google Glass application showing the Heart Beat Rate

Wearable Sensors + Google GlassWearable sensors  are a lot of fun! I played with them for some time by now, both professionally (at work), and for the coding pleasure. This post is about my latest weekend project - native google glasses app showing heart rate. The idea is to continuously measure hear rate using the sensor and to show pulse rate in real time, for example, while running or exercising. Honestly, I did not find running with Google Glasses to be much fun (as they tend to fell off when I am running), but to see what makes my heart beat faster is an interesting and educational experience.

Google Glass (GG) Turns out to be a nice piece of hardware that is a fun to work with: reasonably fast processor, Android 4.0.1, wide range of sensors, WiFi, and Bluetooth interface!

IngredientsGG ( glass SDK ( SDK ( Sensor (…

Respect Coin

Respect I think it's time to talk about currency. Let's create a Respect Coin.
Step 1. Install OpenZeppelin library npm install zeppelin-solidity
When it comes to coins, I like to use some functions that smart people already implemented and other smart people verified. I think that Zeppelin is a nice collection of Solidity contracts that can be trusted. Let's use the StandardToken contract and use it as a parent class for our own RespectCoin contract.
Step 2. Create RespectCoin contract and store it in "contracts/RespectCoin.sol" file pragma solidity ^0.4.4; import "../node_modules/zeppelin-solidity/contracts/token/StandardToken.sol"; /** * @title RespectCoin * @dev ERC20 Token example, where all tokens are pre-assigned to th e creator. * Note they can later distribute these tokens as they wish using `transfer` and other * `StandardToken` functions. */ contract RespectCoin is StandardToken { string public constant name = "RespectCoin&quo…