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Showing posts from August, 2008

Struggle to be buzzword compliant

I realized that there is a new wave of buzzwords coming on. Here is my very small dictionary: behavioral targeting – targeting ads based on user's patterns taking an action on app – interaction but not installing social app, like in new Facebook profile social advertising - accelerated distribution of news about user actions beyond organic content soc ads - ads that use social graph soc ads (alt)- advertising on social media integrating branding – using brand names/logos to advance applications social shopping - making buying descriptions based on friends opinions "buzzword compliance" - using all of the above in speech or writing