Skip to main content

Design & Learning from Viral Applications FB App lifecycle

Step 1

(Initial Growth):

Initial Growth (based on advertising principles) – all about conversion rates (#times people see profiles, canvas page, invites, activity stream, feeds). Goal MAX conversion rates for each channel. Consider long-term user experience. Effective (aggressive) methods at the beginning will not work later in app life cycle

Design/implement based on simple concepts. Viral channels are more important than features!

Step 2


Goal: concept validation.

  • Iterate/execute rapidly. Viral loop. A/B testing. Do not complicate – it will make execution/testing/measuring. Goal: figure out features, do not be emotional, and be guided by data/metrics.
  • Use web matrix (Google analytics for conversion rates)

[Social Application classes]

  • Channel (superwall)
  • Content
  • Dating
  • Games (related to dating, affinity groups)
  • Gifts
  • Self-Expression

Understand audience, look at market size, potential penetration (set expectation right :). Ning has impressive numbers but segmented. iGoogle (10-15 Mil, virality is not clear yet, how to build initial friend list?)

  • Understand activity stream.
  • Focus on simple
  • Focus on activity stream that all users can engage into

Typical 30 releases/day during the post-launch phase.

Take extra care of 1-st impression (app about page is important!)

Step 3

(grows, tuning along the way)

Start with the call to action

Figure out conversion rate (make sure x*y>1)

Preview Page messages turning

App turning

Step 4


Buy additional throughput, engage ad network

Make sure that viral loop works – otherwise money will go into drain.

Use different add network.

Cross-promote apps!

Step 5



How to make users to come back? How to make users to come back?

Saturated social circles. Critical mass.

Good functionality bring users back – tune for user experience! 1-to-1 becomes more important than invites. Use e-mails and messaging. Do not spam – interact by telling only when something happened.

Step 6


Understand that every channel will degrade over time. Set your expectations right!


Popular posts from this blog

Posting to FaceBook feed using Graph API

Graph API was announced at F8 with a promise to dramatically simplify the FB API. I checked the read access over the new interface during the presentations and to my big surprise it worked flawlessly and from the first time. When I tried, JSON-formatted info about the FaceBook page was returned (as expected).
Then I tried OAuth 2.0 way of accessing the API to post a message to the feed. And to my even bigger surprise it worked too!
Here is what you need to do to access Graph API over OAuth: 1. Create a FB app, store app properties to a file:
$appkey='7925873fbfb5347e571744515a9d2804'; $appsecret='THE SECRET'; $canvas=''; 2. Create a page that will prompt user the access permission (I am prompting for the publish_stream and offline_access permissions at the same time)
// require'settings.php';
$url=""; $url.=…

Developing Google Glass application showing the Heart Beat Rate

Wearable Sensors + Google GlassWearable sensors  are a lot of fun! I played with them for some time by now, both professionally (at work), and for the coding pleasure. This post is about my latest weekend project - native google glasses app showing heart rate. The idea is to continuously measure hear rate using the sensor and to show pulse rate in real time, for example, while running or exercising. Honestly, I did not find running with Google Glasses to be much fun (as they tend to fell off when I am running), but to see what makes my heart beat faster is an interesting and educational experience.

Google Glass (GG) Turns out to be a nice piece of hardware that is a fun to work with: reasonably fast processor, Android 4.0.1, wide range of sensors, WiFi, and Bluetooth interface!

IngredientsGG ( glass SDK ( SDK ( Sensor (…

Respect Coin

Respect I think it's time to talk about currency. Let's create a Respect Coin.
Step 1. Install OpenZeppelin library npm install zeppelin-solidity
When it comes to coins, I like to use some functions that smart people already implemented and other smart people verified. I think that Zeppelin is a nice collection of Solidity contracts that can be trusted. Let's use the StandardToken contract and use it as a parent class for our own RespectCoin contract.
Step 2. Create RespectCoin contract and store it in "contracts/RespectCoin.sol" file pragma solidity ^0.4.4; import "../node_modules/zeppelin-solidity/contracts/token/StandardToken.sol"; /** * @title RespectCoin * @dev ERC20 Token example, where all tokens are pre-assigned to th e creator. * Note they can later distribute these tokens as they wish using `transfer` and other * `StandardToken` functions. */ contract RespectCoin is StandardToken { string public constant name = "RespectCoin&quo…